Nº 04
TIGERS IN
PARIS
Brand Identity
Tigers in Paris crafts graceful, feminine pieces that evoke a sense of elegance and liberation. Guided by a slow fashion philosophy, they introduce purposefully crafted pieces prioritising superior fabrics and meticulous finishes. Through enchanting designs and exquisite craftsmanship they empower women and collaborators alike
Intentional fashion for the wild at heart.
THE BRIEF
To encapsulate the vibrant essence of Tigers in Paris in a cohesive brand identity that mirrors its feminine and independent character. The founder's commitment to mindful fashion and community support shaped the design process, informing every choice and translating these values into compelling brand assets.
​THE SOLUTION
A sleek and moderns logo speaks for the adventurous and confident woman that wears the brand. On the flip side hand-drawn icons, and a muted color palet add softness, femininity and a human touch giving depth to the well rounded brand that is Tigers in Paris.
Every element has been considered to emulate the business practices of the founder, shaping a loving and empowering brand that fosters community and women independence.
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BRAND ASSETS
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