"A HOME FOR THE COURAGEOUS AND MISCHIEVOUS"
Refuge. Experience. Healing. Beauty. Growth. Magic. Handmade. Craft.
"THE GOAL IS TO CREATE A STUDIO WHERE ANYTHING CAN HAPPEN AND WHERE THE VALUES OF ITS MEMBERS ARE ALIGNED WITH THOSE OF THE CLIENTS. IN ESSENCE, THE PHILOSOPHY IS: TO BELIEVE IN WHAT YOU DO AND TO DO WHAT YOU BELIEVE IN, AND DO THAT ONLY"
FOUNDER OF PECULIAR BRAND
WHAT WE OFFER
In Peculiar Brand we provide our clients with visual stories and strategies to create identities that align with their own core missions.
We believe that psychology and design are closely intertwined and it is in that space where both touch where we thrive. Everything from digital products to coaching, to handcrafted goods, fits in the spectrum of what we do.
FOR THE PECULIARS
Peculiar empowers makers, entrepreneurs and businesses with instrumental values such as sustainability, personal growth and positive transformation.
We care. We love our profession and we have deep respect for it. Because of that we collaborate with brands that also care profoundly for the quailty and impact of their products and services. We strive to tag along in making this world of ours better in any way we can.
BECAUSE WE CAN
Peculiar was born from the desire of bridging the gap between psychology, art, and design and from the willingness to embrace one’s peculiarities as one’s biggest asset.
Because we don’t want clients, we seek partners in crime. Because we believe Peculiar is always the right way to go. Because making magic tangible should always be a daily routine. Because being Peculiar means there is just one of you out there, and that, my friend, must be celebrated.
Hello there! I'm Belén, creative director and founder of Peculiar Brand . Nice to meet you!
A bit of context:
After getting my major in design, it was time to dive into the work realm. After working for big and small companies, I realized I wasn't really satisfied with the work I was producing as I didn't find it to be meaningful. So after searching with little luck for places to work at that fit my criteria, I decided that if I wanted to do things right I should stop wandering around and instead take some action!
Although there are many great studios out there, I found there wasn't a place where I could actually relate to. I wanted to work ethically, to vouch for quality over quantity, I wanted a place where being unique was celebrated, a studio where the crafts of art and design were valued and tied together, a place to work smart and streamline processes for clients. So, I went ahead and created it. This is how Peculiar Brand was born and with it a place to call Home, anywhere I (and hopefully you too) am.
Today the studio is a space both physical and mental, where light and darkness are equally welcomed, inviting the singularity of every individual to add value to every project. A place where clients are partners in crime and work becomes something to long for instead of an obligation. A home for everything weird and unconventional, a place to let your imagination run wild, a refuge from normality and routine, a chance to find your true self and help others do the same.
On another note allow me to get a bit personal, I'm really pro-sharing so here are a few facts about my odd self, please enjoy!
I believe my favourite food is my grandma's soup.
I'm a lucid dreamer.
I find it hard to call myself a designer I usually introduce myself as a creator, I don't really like labels.
I do like being called weird, odd or strange, I find it reassuring (Peculiar, duh).
I have more hobbies than I can count, here are some: pottery, Aikido, climbing, drawing, sewing, crafting, bookbinding...
If I always talk in plural is because I feel the studio is made up of every single client and collaborator that comes in contact with it, but in reality it's just me (even if it never feels like it)!
I talk alone (more than I'd like to admit).
I have deep affection for inanimate objects, I believe everything has a name and sometimes it feels my sole purpose is to discover it.
I believe in magic, do you?