BRANDING + WEB + COLLATERAL
A boutique hotel in the countryside of Valencia created as a refuge from the rapidness of daily life. Alzira is the result of reimagining luxury by catering to what we need rather than what we want.
Here, time stops and the senses awaken.
To translate the experience of staying at Alzira into a well-crafted brand that lives and breathes the essence of the hotel. Choosing Alzira means immersing oneself in a new concept of luxury that is experienced with the five senses. As such the challenge was to communicate and recreate this experience through all the different touchpoints both in digital and physical mediums.
A simple logo, a hand-drawn brand mark, and a muted palette set the tone for an elegant but humble brand. Textures and photography help bring the brand alive defining Alzira's style as atemporal, carefully curated, and thoughtful.