BRAND STRATEGY & IDENTITY DESIGN
Arantxa Isidoro specializes in creating soulfull brands and strategies for entrepreneurs and small businesses. She has a written a beautiful book called "Marcas con alma" to help new entrepreneurs figure out what their brand should represent.
I was approached by Arantxa to clearly define her messaging and to redesign the visual aspect of her brand so that it would connect with her target audience. After being a few years in business she realised that her brand no longer aligned with the person she had become. Even though she is a brand strategist and designer herself, she knew from minute one that she would need help in this new journey as perspective is key when creating or redifining a brand!
Having such a peculiar and curious name we built the entire brand story and visuals around the concept of the letter "X". We found powerful symbolism and analogies that could be used to explain her unique approach to branding and her own personal story.
Identity: her name and her mother's both have an "X" in it
Intent: The final destination of a road on the map
Answer: Solve for an unknown (x) in an equation
Progression: crossing out everything you've done
To create the logo we focused on the pillars that sustain her business, to create a memorable image.
Intention + Courage + Sensitivity
Photography, graphic elements and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through these applications, you can envision how the color, type, photography and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context. The patterns allow for exciting textures to create a cohesive look across printed pieces such as packaging, or digital items such as the website and email newsletters. The patterns can be used as an extra detail to make customers smile and show intentional attention to detail.
Are you ready to elevate your brand?
LET'S MAKE SOME MAGIC
You are one step away from having a brand that attracts your ideal clients, fully represents what you stand for and increases the value of the experience you create for your clients.