THE CLIENT

La Muralla is a local and traditional butchery in Madrid  known for their personal touch, their outstanding quality products and their family history of butchers.

 

THE BRIEF

In collaboration with El Tarro de Ideas we developed a new brand identity to put the family run business up to date. We researched what made the butchery unique (locally sourced products, range free, eco conscious) and we embraced those areas to create a new narrative. Aesthetically a clean look defines the new image standing out against the other local shops in the area. The case study shows the final product plus some unchosen designs.