BRAND IDENTITY & STRATEGY
La Muralla is a local and traditional butchery in Madrid. In collaboration with El Tarro de Ideas we developed a new brand identity to put the family run business up to date. We researched what made the butchery unique (locally sourced products, range free, eco conscious) and we embraced those areas to create a new narrative.Aesthetically a clean look defines the new image standing out against the other local shops in the area. The case study shows the final product plus some unchosen designs.