13 Manos Coworking
BRANDING, PHOTOGRAPHY & WEB DESIGN
13 Manos is a creative coworking, located in Madrid, that stands out for being particularly designed for those in the creative field. It's founder Gema Casado works doing everything from DIY to interior design. We worked closely in the design process of the brand to create a story behind it that is translated to the space as well as the brand itself. The coworking is meant to be a spiritual and physical place a safe haven for creators to unite and thrive. With this in mind, we developed a tribe-like aesthetic that touches everything from messaging to photography, from illustration to interior design.
Knowing that the brand would be part of a physical space was key in the design and development process. We took into account how the brand would interact with the coworkers and how it would evolve as time passed by. We played with texture, photography and color to create an edgy but cozy environment that would allow for creativity to flourish.
Thank you so much!
"Belén has "soul." She is proactive, detailed, a perfectionist, quick and applies critical thinking to what she does, questioning the existing and the established. She applies emotion to everything she does, while being affectionate, respectful and hardworking. It's a pleasure to work with her."
- Gema Casado, Founder of 13 Manos Coworking