Sports Arbitration MOOT
BRAND IDENTITY
ABOUT
A new Sports Arbitration MOOT that comes to inspire and educate the young generation about the fascinating world of sports arbitration, through an all inclusive competition.
PROPOSAL
A unique and carefully thought out brand & website that sets this MOOT apart from all other international competitions.
THE CONCEPT
To create the logo I pulled inspiration from the key elements behind the MOOT. I really wanted to be mindful of the connection between sports and law to reflect it in the image of the competition. Here is the rationale and thought process behind the concept:
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Passion: for arbitration, law, completion and sports. A key element in anyone wanting to become a great lawyer or arbitrator and a very sought after ingredient in any team.
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Integration: of both subject matters law and sports. I wanted to integrate them in a way that felt seamless and inclusive of both worlds without leaving out any sports.
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Iconic: the idea behind the logo was to create an image the felt iconic and memorable and that would clearly stand out from the other competitions. Not only the logo must be iconic but the system we create to tell your story and to attract moooties, sponsors and arbitrators alike. "We want you to want to be part of this", is the idea behind every design element.
Below you'll find a detailed breakdown of how the logo came to be.
FLAME
OLYMPICS
SPORT
PASSION
COLUMN
ROME
LAW
DISCIPLINE
SAM
NAME OF THE MOOT
SUM OF ALL PARTS
PILLARS
APPLICATIONS
Photography, graphic elements, and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through these applications, you can envision how the color, type, photography, and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context. Overall, the brand identity creates a young, passionate and witty aesthetic, that portrays the essence of the MOOT while remaining professional and welcoming.
APPLICATIONS
Photography, graphic elements, and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through these applications, you can envision how the color, type, photography, and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context. Overall, the brand identity creates a young, passionate and witty aesthetic, that portrays the essence of the MOOT while remaining professional and welcoming.
Color variation
BRAND IDENTITY
This is it!
Let me know through email if you have any questions regarding the branding part of the project and what color way we are going for!
Looking forward to see everything come together!
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