BRAND IDENTITY & MESSAGING
We were approached by Daniela to create a new brand for her new business adventure. With a background in architecture and a deep believe in the healing powers of energy and connection, together we established the core values and fundamentals of this next chapter: a project for physical and spiritual transformation of spaces and people.
Thank you so much!
I commissioned Belén to develop my brand for a personal and professional transition I was not very clear about. First time that I entrusted the design of my own brand to another professional. Being also a designer, I thought I could do it as well as any graphic professional, wrong!
I enjoyed the whole process with Belén. In addition to clearly explaining each stage so I could understand the times and phases until getting to the final result, she made me question many things until I could fully express my emotions and capture my essence. The brand was for me, so undoubtedly it should be a window to my soul.
One day she showed me her progress and explained how she had reached every result and made very decision, I was so moved that I hugged her with tears in my eyes, tears of joy and gratitude. She had captured me perfectly, in the name and logo of my brand were reflected the deepest features of my being. My experience has been very rewarding. Thank you artist for the work you did.
— Daniela Arnao, Concepto Pluma