BRAND STRATEGY & IDENTITY DESIGN
Concepto Pluma is an exploration of personal development and the spiritual world. It offers advice, counseling and holistic coaching to those wanted to get initiated in this journey.
I was approached by Daniela to come up with a new name for her new spiritual chapter and to come up with an identity and messages that would align with her vision. It was important to have a meaningful symbol that would portray her essence and the values of her practice.
Thank you so much!
I commissioned Belén to develop my brand for a personal and professional transition I was not very clear about. First time that I entrusted the design of my own brand to another professional. Being also a designer, I thought I could do it as well as any graphic professional, wrong!
I enjoyed the whole process with Belén. In addition to clearly explaining each stage so I could understand the times and phases until getting to the final result, she made me question many things until I could fully express my emotions and capture my essence. The brand was for me, so undoubtedly it should be a window to my soul.
One day she showed me her progress and explained how she had reached every result and made very decision, I was so moved that I hugged her with tears in my eyes, tears of joy and gratitude. She had captured me perfectly, in the name and logo of my brand were reflected the deepest features of my being. My experience has been very rewarding.
Thank you artist for the work you did.
- Daniela Puente Arnao
Are you ready to elevate your brand?
LET'S MAKE SOME MAGIC
You are one step away from having a brand that attracts your ideal clients, fully represents what you stand for and increases the value of the experience you create for your clients.