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Alzira

BRANDING, WEB & COLLATERAL

Alzira is a mindful boutique hotel and spa located in the countryside of Valencia. Conceived as a refuge from the rapidness of daily life and the noise of the city, the space is the result of reimagining luxury by catering to what we need rather than what we want.

 

Here, time stops and the senses awaken. 

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THE BRIEF

To distill the aliveness of staying at Alzira into a well-crafted brand that embodies the essence of the place. Choosing Alzira entails immersing oneself in into a refined interpretation of luxury, engaging all five senses. The challenge at hand was to replicate this experience across all touchpoints both in digital and physical mediums.

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THE SOLUTION

Crafted with simplicity in mind, the logo, a hand-drawn brand mark, and a subtle palette collectively establish the foundation for an elegant yet unpretentious brand. Beyond the visual elements, textures and photography are utilized to breathe life into the brand, defining Alzira's distinctive style as timeless, carefully curated, and thoughtfully composed.

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Guests are invited to explore the beauty of the surroundings without the distractions of the digital world and the continuos hum of the city. Custom elements, including postcards, stamps, and bookmarks, have been designed to extend a personal invitation, beckoning guests to explore luxury through tactile and immersive experiences.

 

Every aspect has been considered to mirror the essence of Alzira, shaping an immersive narrative that leaves an enduring imprint and creating a connection that lingers in memory.

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